High-Impact Marketing & Sales Growth Lab
I help founders go from “no one knows we exist” to clear brand, predictable leads, and measurable revenue growth
What We Do
BRAND
- Deep SaaS & Tech expertise
- Velocity-first growth strategy
- Brand + demand + lifecycle integration
- Execution that actually moves metrics
- Operator-level partnership, not “agency fluff”
DEMAND & LEAD GEN
- Full-funnel campaign design
- Paid social & paid search strategy (LinkedIn, Meta, Google)
- Content curation
- Lead magnets, funnels, conversion assets
- Community + audience growth strategies
- Lead scoring & retention strategy
GO-TO-MARKET
- Customized Go-to-market roadmap
- Offer packaging + pricing guidance
- KPI dashboards + performance analytics
- Funnel diagnostics & optimization
- Founder brand strategy
- CRM Optimization
SALES STRATEGY
- Sales strategy by Company size and Industry
- Discovery, messaging, and sales enablement
- Proposal development and deal coaching
- Pipeline growth support
- Multithreading and C-suite influence
- New-market expansion
Get Started in Three Steps
Step 1
Diagnostics & Discovery
- 45-minute discovery call
- ICP Clarity
- Go-to-market assessment
- Review of current content, offers, and funnel
- Pipeline health diagnostic
- Sales strategy assessment
- Deliver a brief Needs Summary
Step 2
Strategic Scope & Priority Roadmap
- Scoping project proposal to align on goals, metrics, and timeline
- Personalized growth plan
- Tier Specific deliverables
- Present final scope & recommendations
- Final alignment & contract with next steps
Step 3
Step 3
Execution & Growth Acceleration
- Delegate teams to manage
- Launch messaging, content, funnels, and automation
- Drive a qualified pipeline
- Review scoreboard on a weekly cadence - Are we moving the needle?
- Optimize for greater efficiency
SERVICES OFFERED
Services are customized to meet business needs
CRM Management
Optimize your CRM to streamline workflows, improve data accuracy, and accelerate revenue operations.
From setup to automation to reporting, I ensure your CRM becomes a high-performance engine.
This leads to better visibility, cleaner data, and stronger sales and marketing alignment.
Audience Targeting
identify, segment, and prioritize your highest-value audiences for maximized ROI.
Through deep behavioral and firmographic insights, I refine who you reach and how you reach them.
You get smarter targeting, lower acquisition costs, and higher conversion rates.
Fractional CMO
I provide executive-level marketing leadership without the full-time overhead.
From GTM strategy to team oversight and revenue alignment, I steer your marketing with clarity and precision.
You get strategic direction, faster execution, and measurable growth — at a fraction of the cost.
Content Strategy
I develop content strategies that position your brand as the expert your audience trusts.
Using data-driven insights, I create messaging frameworks and content roadmaps that drive demand.
This means stronger authority, consistent engagement, and a content engine that fuels pipeline.
Email Marketing
I build email systems that nurture leads, convert customers, and drive repeat revenue.
From segmentation to automated workflows and high-impact copy, your emails work harder for you.
Expect higher open rates, better engagement, and measurable lift in conversions.
SEO Optimization
I optimize your website to increase organic visibility, rank for high-intent keywords, and attract ready-to-convert traffic.
From technical SEO to content and on-page improvements, I strengthen your search foundation.
The result: sustainable growth, higher rankings, and long-term inbound demand.
Customer Success, Retention & Lifecycle Growth
I map your customer journey, identify drop-off points, and create programs that improve retention and expansion.
From lifecycle messaging to CS–Sales alignment, I help you grow revenue beyond the initial sale.
The outcome: higher adoption, lower churn, and greater lifetime value
Sales Strategy
I design sales strategies that align tightly with your buyer journey, accelerate deal velocity, and increase win rates.
By combining targeted outreach, data-driven insights, and persuasive positioning, I strengthen every stage of the funnel.
The result: predictable pipeline, higher conversions, and a sales engine built for scalable growth
AI/ML, API & Technical Product Positioning
I translate complex technology into compelling, business-focused messaging that resonates with decision-makers.
From AI/ML to APIs and SaaS platforms, I position products to win competitive markets.
You get technical clarity, stronger narratives, and higher conversion from technical audiences.
If you're scaling, launching, repositioning, or preparing for investment…I can help.
“We don’t just run ads; we build systems that increase your chances of becoming one of the 10% that survive by fixing the two biggest Bottlenecks: lack of market traction and ineffective marketing.”
Consumers Prefer “People Brands,” Not Corporate Brands
2025 consumer trends
Brand marketing increases
- People want authenticity.
- They want mission.
- They follow founders.
- They trust micro-brands far more than big corporations.
Brand marketing increases
Brand marketing increases
- organic visibility
- direct traffic
- repeat visitors
- referrals
- customer lifetime value
Founders should have
Founders should have
- clear positioning
- a real mission
- a relatable identity
- consistent storytelling
...to win massively
Meet Your Fractional CMO
Meet Heather!
As a Fractional CMO, my role is to help your business stand out, communicate powerfully, and market with confidence, even when resources are limited. I bring leadership, vision, and a relentless commitment to helping businesses grow, scale, and own their corner of the market. Most importantly, I bring heart. I genuinely care about the founders I partner with and the impact their innovations can make.
I love working with startups, micro, and small businesses because they’re scrappy, bold, and willing to challenge convention. I believe the right marketing strategy can be the difference between being overlooked and becoming indispensable.
-Heather
“Marketing never stops—act fast, stay sharp, stay ahead.”